NEW SERIES ON TNT ABOUT SMALL BUSINESS: SAVE OUR BUSINESS. Read More....

Every now and then we at Financial Profitude add a flare of what could be construed as irrelevant to the content of our blog. We enjoy analyzing, sharing, and capturing all small business information that truly matters to the small business owner, or could enlighten the small business owner about new technology,products,and services available. However, we also like to entertain our readers,viewers with content that they might enjoy too. TNT(CBS) is launching it's new series called Save Our Business featuring Peter Jones proclaimed to be Britain's best-known and respected entrepreneurs who recently shot the first series of his latest TV show Peter Jones Meets... for the BBC, in which he meets with some of Britain's most successful entrepreneurs to get into the DNA of what made them millionaires. I know you're thinking an endorsement for such fodder on television. No, not quite. We will be watching too to get an idea into the style of the program, what interesting know-how Peter Jones has of each business he helps,and more. Save Our Business premieres February 28th 10/9c check your local listings for TNT in your area. 

Question: Does your business need funding? Maybe for equipment? New marketing campaign? Remember businesses fail not from a lack of ideas, but from a lack of operational funding? We can also assist and help you with funding your start-up,existing business or franchise today. Visit our sister site @  www.GetMeCapital.com
 

Source:TNT


- Financial Profitude

"The Essential Blog to help Start-ups & Small Businesses grow"

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Is Location-based Mobile Marketing where you want to focus on for your target audience?

When we think of marketing we consider the five commonly used ways to get our business out to the business community and abroad.We try email,word-of-mouth,broadcast advertising,
direct, and now the big one "viral" marketing. Believe it or not in 2013, small businesses are still trying to navigate not so much their online presence,but their presence in the mobile market as well. According to EConsultancy,  mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. This translates, not immediately into sales, but more eyes on your business not, only hourly, but right up to the minute you post or add something new website, even if you're a local retailer. It is exposure you can't pass up. Retailers who have apps of their own retain 5 times more engagement, and as smartphone use increases upward of 3 million users every month. The competition for the eyes and buying power of your average customer is getting fierce. Now, I know I could get into the whole breakdown by demographic or targeted audience, but what I find interesting in my research is that 74% of U.S. consumers use location-based services on their smartphones and 46% of mobile smartphone users use location-based services (Source:Pew Internet & American Life Project) Why? You ask. Well, mobile users are a 'tailor based' set of customers that expect to see what they want, when they want and in the format they want it in. So, take heed to some key points from the following information:

• 84% of mobile users use mobile devices for search while shopping
• Depending on the kinds of marketing: day-time,device,and location and OS(operating system) targeting each can assist with your campaign and give insight into location,when users are reading your adverts, and the device their reading them from.
• Keep adapting to your customer. How? Change how your messaging and the images you're using in your content. 

 Jeff Bezos,founder of Amazon once said " Real estate is the key cost of physical retailers.That's why there's the old saw: location,location,location

Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.
Read more at http://www.brainyquote.com/quotes/quotes/j/jeffbezos450017.html#WdEuCdQ0RmKqITXB.99

Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.
Read more at http://www.brainyquote.com/quotes/quotes/j/jeffbezos450017.html#WdEuCdQ0RmKqITXB.99

     
 -Financial Profitude

"The Essential Blog to help Start-up & Small Businesses Grow"

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HAPPY SMALL BUSINESS WEEK!!!! LET US HELP YOU CELEBRATE!

To commemorate National Small Business Week. We at Financial Profitude recognize the amazing small business community and their contribution to the American experience. From the shoe repair shop to the merchant marketing firm with 5 to 30 employees or more. These successful individuals,and owners really carve out the niche for what it means to dedicate an idea to our society as a whole. More than 60 percent of new jobs each year come from small businesses.  At Financial Profitude, you help us,help you get the word out to any and every individual as humanly possible. So if whether you are a rural or urban restaurant with unique flare to your recipes, or a new start-up looking for additional funding for any of your business needs. (feel free to click to let us know).

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Human Resource Compliance- Top 5 issues Start-ups face within their new business

Human Resource compliance, a serious and costly issue for most entrepreneurs who usually focus solely on product and growth. The average entrepreneur can get sidetracked by the daily responsibilities of his or her business. So, now we must ask a critical question --
how do they know what issues to look for in order to protect their company? To answer that question we must explore the Top 5 issues entrepreneurs will experience if human resource compliance is non-existent within their organization. 

   1.  Unaddressed exposure to workplace litigation

Example: The EEOC(Equal Employment Opportunity Commission) released a study,which highlighted race and sexual discrimination as the most prevalent forms of workplace discrimination. These kinds of discrimination are disasterous to the social environment and cause a decrease in productivity. If the environment is extremely toxic, a combination of an ill-trained managerial staff when dealing with these these types of workplace discrimination and misinterpretation of all the employment law & policy; can and will lead to wrongful ter-   minations. Studies show that a company's legal costs in a wrongful termination lawsuit can run up to 85,000,and the winning plaintiffs receive average judgements averaging 500,000.

   2.  Not following current benefit regulations and laws

Think about it. Any small startup with anywhere between 0-9 employees, who offers retirement and even health benefits. Keeping up with these new laws and regulations can be daunting. There are steps, such as the following: required notices and documents must be provided to employees, and all government filings must be completed; the required test must be conducted; and plan provisions must be properly applied. What's even more daunting is just dealing with the names alone a soup of acronym after acronym. For example, FMLA,COBRA,HIPPA and a host of others. 

   3.   Multiple HR Compliance policies and procedures to follow with no qualified guidance.

For a majority of start-ups that operate with little or no additional employees at all. Usually, there is a person called an HR generalist,which is nice term for an individual who wears many hats. In addition, to taking on the responsibilities such as, compensation and benefits, HR management, labor relations, legal issues, staffing, HRIS, training, and much more. I believe the old adage still stands today "ignorance of the law is no defense" this definitely applies when a company is faced with an audit, an investigation from a government agency, and of course, litigation. These HR generalist who are spreading themselves thin can lead to wrong decisions about crucial employee issues and result in significant consequences for your business. 

  4.   Paperwork administration results in substantial errors

If a company doesn't have access to online services and must deal with hard copies,errors can multiply. For example, when an employee undergoes a life change status and alters his or her benefits selections, benefits and payroll must be adjusted accordingly, and within the legally required timeframe. All of these administration processes tend to live in different parts of your business, and yet they're utterly dependent upon one another to function under work environment. So, it is definitely crucial for administration to be equipped with the proper tools via online or through a reliable source to handle these employee changes with ease and clarity.

  5.  Lack of HR function coordination

The functions of payroll and benefits in regards to recordkeeping, and coordinating with both employee and vendor is a "rehashed" thought in the scope of an HR generalist daily responsibilities. Everything needs to work in sync. For the correct amount of deductions for benefits to be taken out of an employee's paycheck , accurate information must flow to and from payroll. If for whatever reason this does not happen. Employees like us(their bosses) notice errors and then only, then valuable time is wasted to implement corrections. I know, you're saying to yourself "Oh, but there is payroll software products now available". You're right. However, this still does not address the limited HR generalist ability to administer or integrate in a timely manner all of the payroll and benefit functions. One, of the obvious reasons, is that in addition to making the payroll software run properly according to your businesses monthly requirement to deal with compliance issues. You, as the owner,co-founder,founder will still need to schedule fielding calls communicate and transmit infor-
mation to their benefits recordkeeper. In addition the payroll software will need to be upgraded. Just imagine the amount of upgrades that are NOT covered by your original software warranty or contract. The cost can get out of control. No entrepreneur, especially of your caliber wants to deal with such a hassle. TRINET can provide the required service to push your business to what should be the best in online HR management. 
   

 

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THE IMOL GROUP INC.

The Imol Group, a business financial education company with value and performance.  
The Imol Group specializes in the areas of merchant marketing,real-estate investments and custom corp business services. Assisting through educational training for start-ups, franchises, and existing businesses that are looking for traditional or private equity, debt, or expansion funding.  The IMOL GROUP liaises with Bankers, Strategic Investors, Real estate Investors, Private Contractors, Angel Investors and Venture Capitalist. The group provides a range of services such as Business Plan & Grant Proposal writing, Custom Corp Business services, Financial Projections, and Highly efficient presentations to potential investors. 

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