When we think of marketing we consider the five commonly used ways to get our business out to the business community and abroad.We try email,word-of-mouth,broadcast advertising,
direct, and now the big one "viral" marketing. Believe it or not in 2013, small businesses are still trying to navigate not so much their online presence,but their presence in the mobile market as well. According to EConsultancy, mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. This translates, not immediately into sales, but more eyes on your business not, only hourly, but right up to the minute you post or add something new website, even if you're a local retailer. It is exposure you can't pass up. Retailers who have apps of their own retain 5 times more engagement, and as smartphone use increases upward of 3 million users every month. The competition for the eyes and buying power of your average customer is getting fierce. Now, I know I could get into the whole breakdown by demographic or targeted audience, but what I find interesting in my research is that 74% of U.S. consumers use location-based services on their smartphones and 46% of mobile smartphone users use location-based services (Source:Pew Internet & American Life Project) Why? You ask. Well, mobile users are a 'tailor based' set of customers that expect to see what they want, when they want and in the format they want it in. So, take heed to some key points from the following information:
-Financial Profitude
"The Essential Blog to help Start-up & Small Businesses Grow"
direct, and now the big one "viral" marketing. Believe it or not in 2013, small businesses are still trying to navigate not so much their online presence,but their presence in the mobile market as well. According to EConsultancy, mobile now accounts for 12 percent of Americans’ media consumption time, triple its share in 2009. This translates, not immediately into sales, but more eyes on your business not, only hourly, but right up to the minute you post or add something new website, even if you're a local retailer. It is exposure you can't pass up. Retailers who have apps of their own retain 5 times more engagement, and as smartphone use increases upward of 3 million users every month. The competition for the eyes and buying power of your average customer is getting fierce. Now, I know I could get into the whole breakdown by demographic or targeted audience, but what I find interesting in my research is that 74% of U.S. consumers use location-based services on their smartphones and 46% of mobile smartphone users use location-based services (Source:Pew Internet & American Life Project) Why? You ask. Well, mobile users are a 'tailor based' set of customers that expect to see what they want, when they want and in the format they want it in. So, take heed to some key points from the following information:
- 84% of mobile users use mobile devices for search while shopping
- Depending on the kinds of marketing: day-time,device,and location and OS(operating system) targeting each can assist with your campaign and give insight into location,when users are reading your adverts, and the device their reading them from.
- Keep adapting to your customer. How? Change how your messaging and the images you're using in your content.
Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.
Read more at http://www.brainyquote.com/quotes/quotes/j/jeffbezos450017.html#WdEuCdQ0RmKqITXB.99
Read more at http://www.brainyquote.com/quotes/quotes/j/jeffbezos450017.html#WdEuCdQ0RmKqITXB.99
Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.
Read more at http://www.brainyquote.com/quotes/quotes/j/jeffbezos450017.html#WdEuCdQ0RmKqITXB.99
Read more at http://www.brainyquote.com/quotes/quotes/j/jeffbezos450017.html#WdEuCdQ0RmKqITXB.99
-Financial Profitude
"The Essential Blog to help Start-up & Small Businesses Grow"
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Unknown viral marketing
